Looff Carousel

Quality Market, Beach Market, Salud para la Gente

3rd Street & Uhden Street

Electric Bike Rentals

Coasters

Kelly's French Bakery, Swift Street Courtyard Wineries, Bay Federal Credit Union, West End Studio Theatre, Swift Stitch, Luxe, Le Salon Cruz, French Theft

The Picnic Basket, aloha, Saint Kris Surf Co., Beach Street & Pacific Avenue, Falafel Hut, Beach Street Café, Beach St. Pizza And Bar, Loards Ice Cream, El Hermoso Mar, Beach Street & Leibrandt Avenue, Beach Street & Riverside Avenue

Stagnaro Fishing Charters & Whale Watching Cruises, Riva Fish House, SPLASH!, Stagnaro Brothers Sea Food (Restaurant and Fish Market), Made In Santa Cruz, Marini's Munchies, Marcella Display, Santa Cruz Boat Rentals, Woodie's Café, Gilda's, Olitas, Venture Quest Kayak Rentals, Bonnie's Gifts, Firefish Grill, Gilbert's Gift Shop, Santa Cruz Bay Company, Surf Life, Pacific Coast Kites, Paradise Dogs, Sea Lion Watching, Andy's Bait & Tackle, Dolphin, Wharf Parking Toll, Tori Gate (Opening to the Sea)