West Cliff Drive

The Picnic Basket, aloha, Saint Kris Surf Co., Beach Street & Pacific Avenue, Falafel Hut, Beach Street Café, Beach St. Pizza And Bar, Loards Ice Cream, El Hermoso Mar, Beach Street & Leibrandt Avenue, Beach Street & Riverside Avenue

Pacific Avenue & 2nd Street, Pacific Avenue & Viaduct Lane, Cafe Rj, Peet's Coffee, Buttercup Cakes & Farm House Frosting, Cafe Campesino, Pacific Cookie Company, Kimono Sighs, Guide Map, Café Delmarette, Bloom, Eco Goods, Reclining Nude, World Market Bazaar, Rocky Dogs, Bank of America, Rosie McCann's Irish Pub & Restaurant, Pendulum, Joe's Pizza & Subs, Gap, Worldmarket Bazzar, Graphfix, Cold Stone Creamery, Chocolate, Scribner, Saw Player (bronze), Opulence Indian Food, Ocean Life Spiral, Realm, Byzantine Jewelry, Fybr Bamboo, Judi Wyant Antiques, Leaf & Vine, Bookshop Santa Cruz, Jamba Juice, Cube, Toque Blanche, Sockshop, Miss Jessie May's, Verve Coffee Roasting, Jewels On Pacific, Lulu Carpenter's, Poké House, Santa Cruz Cinema, Palace Art & Office Supply, Untitled Clevis #2, Yan Flower, Ocean View Card Room, Lott's Auto Stereo, THE FÁBRICA, Cafe Ivéta Downtown, Betty Burger Eat Inn, Pacific Trading Company, O My Sole, Pacific Thai Santa Cruz, Bead It, Camouflage, Paper Vision, The Birth of Con-Ed, Verizon, Bunny's, Shoe Fetish, Twist, Artisan's Gallery, Big Basin Vineyards Tasting Room & Wine Bar, Marine Sanctuary Exploration Center, Pacific Avenue & Center Street, Salty Hair, Pacific Ave Cycles, Pacific Point Market & Cafe, Rocker's Pizza, Surf City Billiards, The Starving Musician, The Boys of Summer, Skate Works, Del Mar Theatre, Shogun, Kianti's Pizza and Pasta Bar, Pizza My Heart, Del Mar Theater, Mission Hill Creamery, Pro Shop, Glow Candle Lounge, Assembly, Study 311, Eye Q, Santa Cruz Gifts & Jewelry, Melo Melo Kava Bar, Blue Lagoon, Western Union, Cafe Lena, Metropolitan Market, Retro Paradise, Quickly, Mariposa Coffee Bar, Zachary's, Reedful Things Smoke Shop, Cognito, Moon Zoom, Cruz Kitchen & Taps, Asti, The Avenue

Coasters

Bay Street & Laguna Street

Stagnaro Fishing Charters & Whale Watching Cruises, Riva Fish House, SPLASH!, Stagnaro Brothers Sea Food (Restaurant and Fish Market), Sea Lion Watching, Andy's Bait & Tackle, Made In Santa Cruz, Marini's Munchies, Marcella Display, Santa Cruz Boat Rentals, Woodie's Café, Gilda's, Olitas, Dolphin, Venture Quest Kayak Rentals, Bonnie's Gifts, Firefish Grill, Gilbert's Gift Shop, Santa Cruz Bay Company, Surf Life, Wharf Parking Toll, Tori Gate (Opening to the Sea), Pacific Coast Kites, Paradise Dogs